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At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

The Sales Operations Partner is responsible for identifying, activating, and operationalizing net-new and underpenetrated accounts to accelerate GTM growth. This role addresses a critical strategic gap by ensuring high-potential accounts are visible, enriched, prioritized, and acted upon by both Marketing and Sales.

This position serves as a highly cross-functional role, working closely with Marketing Operations, Sales Operations, Analytics, and GTM leadership. The Sales Operations Partner is accountable for bringing new accounts into Salesforce, enabling engagement, and continuously analyzing outcomes to refine whitespace strategy. This is a fast-paced, high-visibility role ideal for someone who thinks strategically, is analytically strong, and thrives in ambiguous spaces.

Primary Responsibilities

The Sales Operations Partner responsibilities include, but are not limited to:

• Identify net-new and underpenetrated, high-potential accounts not currently present in Salesforce
• Enrich accounts using firmographic, technographic, and intent data sources
• Partner with Marketing Operations and Sales Operations to ingest accounts into Salesforce
• Define and execute account assignment logic and routes to market
• Ensure data quality, consistency, and governance for whitespace accounts
• Track engagement and performance of whitespace accounts across Marketing and Sales
• Analyze why accounts engage or fail to engage and translate findings into actionable insights
• Continuously refine whitespace models and prioritization criteria based on outcomes
• Act as a bridge between Marketing Analytics and Sales Analytics teams
• Support GTM leadership by answering strategic questions related to missed opportunity
• Identify process and data improvements to support scalable whitespace execution
• Perform other related duties as assigned

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change based on business needs.

Knowledge, Skills, and Abilities

• Strong analytical mindset with the ability to translate data into strategy
• Experience working with sales and marketing data and GTM motions
• Working knowledge of SQL and ability to query and manipulate datasets
• Ability to work cross-functionally across Marketing, Sales, Operations, and Analytics
• Strong communication skills to influence stakeholders at multiple levels
• Comfort operating in ambiguity and defining new processes
• Proven ability to manage multiple initiatives simultaneously
• Strong problem-solving and critical thinking skills
• Passion for improving GTM effectiveness and uncovering hidden growth opportunities
• Interest in enabling and upskilling teams through shared analytics capabilities

Qualifications

• BA/BS degree or equivalent work experience
• 3+ years of experience in Marketing Analytics, Sales Analytics, Revenue Operations, or GTM Strategy
• Experience working with Salesforce required
• Experience with data warehouses (e.g., Snowflake or similar)
• Experience with BI tools (Tableau or similar)

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.