Empleos de copy en Desde casa

Job Summary:

The Spanish SEO and Creative Copywriter will be responsible for creating high-quality, SEO-optimized content in Spanish that drives organic traffic and enhances our online presence. In addition to technical SEO writing skills, the ideal candidate will have a strong background in creative copywriting, with the ability to craft engaging and persuasive content for a variety of platforms, including blogs, websites, social media, and advertisements. This role requires a deep understanding of both SEO best practices and creative storytelling, with a focus on connecting with and engaging our Spanish-speaking audience.

Key Responsibilities:

• SEO Content Creation: Write and optimize SEO-friendly content in Spanish for our website, blog, and other digital platforms, ensuring that content is keyword-rich, search engine optimized, and aligned with the firm’s overall SEO strategy.
• Creative Copywriting: Develop creative, compelling, and persuasive copy in Spanish for various marketing channels, including social media, email campaigns, advertisements, and promotional materials.
• Keyword Research: Conduct keyword research in Spanish to identify relevant and high-performing keywords that will drive organic traffic to the firm’s website and increase visibility in search engine results.
• Content Strategy: Collaborate with the marketing team to develop and execute a content strategy that aligns with the firm’s goals and resonates with our Spanish-speaking audience.
• On-Page SEO: Optimize existing Spanish-language content for search engines by incorporating keywords, meta descriptions, alt text, and other on-page SEO elements.
• Content Localization: Adapt English-language content into Spanish, ensuring that the translation is culturally relevant and tailored to the needs and preferences of the Spanish-speaking audience.
• Content Editing: Review and edit Spanish-language content for grammar, spelling, style, and accuracy, ensuring that all content meets the firm’s quality standards.
• Analytics and Reporting: Monitor and analyze the performance of Spanish-language content using SEO tools and analytics platforms, and provide regular reports on key metrics such as organic traffic, keyword rankings, and engagement rates.
• Competitor Analysis: Conduct regular competitor analysis in the Spanish-speaking market to identify content opportunities and stay ahead of industry trends.
• Collaboration: Work closely with other members of the marketing team, including designers, social media managers, and SEO specialists, to ensure a cohesive and integrated approach to content creation and marketing.

Qualifications:

• Minimum of 3-5 years of experience in SEO writing and creative copywriting, with a focus on Spanish-language content.
• Native or near-native proficiency in Spanish, with strong writing and editing skills.
• Proven experience in creating SEO-optimized content that drives organic traffic and improves search engine rankings.
• Strong creative writing skills, with the ability to craft engaging and persuasive content across various platforms.
• Experience with keyword research tools, SEO analytics platforms, and content management systems (CMS).
• Excellent attention to detail, with a strong commitment to producing high-quality content.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Bilingual proficiency in English is required.
• Experience in the legal or professional services industry is a plus.

Preferred Qualifications:

• Familiarity with Local SEO and strategies for optimizing content for local search in Spanish-speaking communities.
• Experience with social media content creation and management in Spanish.
• Knowledge of Google Analytics, Google Search Console, and other SEO tools.

Job Type: Full-time

Pay: From $20,800.00 per month

Work Location: Remote